Europain & Intersuc offer North American professionals all the resources they need to achieve their development objectives; all the more so since they will take place in conjunction with SuccessFood, the “show that is reinventing foodservice.” Europain and SuccessFood are hence the first event bringing together the baking and foodservice worlds. This unique event is expected to attract around 1,000 exhibitors and brands, and 85,000 visitors for the Europain 2012 World Bakery, Pastry, Ice Cream, Chocolate and Confectionary Trade Show set for March 3-7 2012, in Paris, France.

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North American bakers, pastry-makers, chocolate-makers and foodservice professionals will discover a quality-oriented approach to the trade, and working methods based on sound principles that have stood the test of time while not being afraid to evolve. They will be able to check out a complete range of leading-edge redesigned, enhanced equipment with the experts on hand to show them how they can use it to make their daily lives easier while upholding quality and preserving their know-how. All the professionals attending Europain and SuccessFood have achieved this goal.

Europain will feature The Bakery World Cup, a world-wide competition that unites 36 of the most talented bakers from 12 countries, including the United States. The countries that have made it through to the 2012 final are: South Korea, Costa Rica, France, Italy, the Netherlands, Peru, Poland, Sweden, Senegal, the USA, Taiwan and Japan. The three members of each national team will each take part in a final challenge according to their specialty: baking, pastry, and the artistic centerpiece.