In early December, legendary recording artist and singer of “All I Want for Christmas is You” Mariah Carey announced the launch of her own online dessert brand, Mariah’s Cookies. Launching in time for the holiday season, Mariah’s Cookies will be available in select markets from coast-to-coast, delivering cookies directly to customers’ doors.
In partnership with Virtual Dining Concepts, Mariah Carey joins forces with powerhouse restaurateur Robert Earl to create the delivery-only brand of cookies featuring a variety of classic flavors including Chocolate Chunk, Triple Chocolate Chunk, Heath Bar, Lemon Cooler and Spiced Oatmeal Raisin, with three special holiday flavors, White Chocolate Cranberry, Pumpkin and Gingerbread.
“Mariah and I have chatted over the years about working together on a food business and, with her love of baking, cookies were a natural fit,” says Robert Earl, co-founder of Virtual Dining Concepts. “As Mariah is synonymous with the holidays and celebration, we will make sure that her special holiday flavors are available not only for the holidays but year-round. It has been an inspiration to work with Mariah to develop this brand and to get it launched in time for National Cookie Day and the holiday season.”
Mariah’s Cookies are boxed by flavor and also customizable for a freshly baked assortment of a dozen or half dozen with an option to add individual cookies. Pre-set flavored boxes include:
- Try Them All: Variety of flavors including Chocolate Chunk, Triple Chocolate Chunk, Heath Bar, Lemon Cooler and Spiced Oatmeal Raisin
- Chocolatey Treats Box: Chocolate Chunk, Triple Chocolate Chunk and Heath Bar
- Mimi’s Mix Box: Variety of Mariah’s favorite homemade flavors
- Holiday Hits Box: Gingerbread, White Chocolate Cranberry and Pumpkin
- Chocolate Chunk Box: Chocolate chunk cookies made with all natural ingredients, loaded with rich gourmet chocolate chunks
- Triple Chocolate Chunk Box: Made with true Dutch cocoa, loaded with white and semisweet chocolates
- Heath Bar Box: Featuring chunks of real Heath Bar for the perfect crunch of toffee and blast of chocolate
- Lemon Cooler Box: A lemon cookie made with 100% real butter, white chocolate, coconut and natural lemon
- Spiced Oatmeal Raisin Box: A blend of freshly rolled buttery oats, molasses and plenty of plump raisins
- White Chocolate Cranberry Box: Cookies made with sweet cream, butter and the finest white chocolate, loaded with sweet and tart cranberries
- Pumpkin Box: Made with real pumpkin puree and fall spices
- Gingerbread Box: Cookies with hints of ginger, nutmeg and spices
Mariah's Cookies are currently available for order in more than 30 major markets across the country. Among those are Los Angeles, New York, Boston, San Francisco, Phoenix, Chicago, Philadelphia, Denver, Las Vegas, Houston, Washington D.C., Austin, Seattle, Salt Lake City, Honolulu, Dallas, Pittsburgh, Albuquerque, Sacramento, St. Paul, Kansas City, Scottsdale, Columbus, Minneapolis, San Diego and Louisville, with additional locations to be added throughout the month of December and into 2021.