DecoPac, the world’s largest supplier of cake decorations, has announced the appointment of Cindy Mahoney as its new chief executive officer, effective Monday, October 19. John Anderson, the current chief executive officer, has agreed to serve as executive chairman of DecoPac’s Board of Directors to ensure a smooth transition and continue to contribute to the growth of the company.
“DecoPac has transformed the cake decorating business, creating innovative new products that bring celebrations to life for all occasions,” says Cindy Mahoney. "I’m thrilled to be joining DecoPac at this exciting time, and look forward to building upon John’s success by finding new and creative ways to support professional cake decorators and bakeries.”
Mahoney brings two decades of leadership experience from Hallmark, where she most recently served as president and chief executive officer of the company’s international business. She has also ran Hallmark’s licensing efforts and led growth initiatives for the company's North American businesses.
“Cindy brings an unparalleled understanding of the celebration market, backed by a strong leadership and business track record,” says John Anderson. “Every celebration that calls for a card is made better with cake, and no one understands that better than Cindy. I’m really excited to have her lead DecoPac and look forward to working alongside her and our incredible employees, customers, licensors and other business partners.”
Anderson is a 25-year veteran of DecoPac. Under his leadership DecoPac’s revenue has grown more than nine-fold, its product line expanded from around 600 to more than 10,000 and the company successfully expanded into the United Kingdom and the European Union.