In celebration of National Dessert Day, Baileys Irish Cream Liqueur is reintroducing its Baileys Red Velvet flavor, which launched last year in partnership with Washington, DC’s Georgetown Cupcake. One of America’s most beloved bakeries, Georgetown Cupcake and its founders, Katherine Kallinis Berman and Sophie Kallinis LaMontagne, helped Baileys develop the red velvet flavor featuring the iconic flavor of the bakery’s top-selling cupcake.
Baileys Red Velvet ($24.99 for a 750ml bottle) has aromas of freshly baked red velvet cupcakes, sweet cream, and buttery icing and tastes like fresh chocolate cake, topped with a dollop of cream cheese frosting and just a hint of cocoa powder.
To celebrate the return of Baileys Red Velvet, Georgetown Cupcake will also be offering the Baileys Red Velvet Dozen, non-alcoholic Baileys-infused red velvet cupcakes, available online for nationwide delivery now through December. Additionally, Baileys will be releasing a series of virtual at-home baking content leading up to the holidays to remind consumers that although things might look a bit different this year, baking with loved ones still brings that sense of tradition and togetherness that is needed now more than ever.
“We are absolutely thrilled to be working with our friends at Baileys once again to help bring back Baileys Red Velvet,” says Katherine Kallinis Berman and Sophie Kallinis LaMontagne. “Our Georgetown Cupcake signature red velvet flavor is so special to us because it was the original offering when we first opened our doors and twelve years later it’s still our most popular one, chosen by our customers nearly ten to one. We couldn’t be happier to partner with Baileys on this amazing flavor that we know consumers adore so much!”
“Baileys is consistently creating new ways to help our consumers treat themselves and we couldn’t be more excited to bring back Baileys Red Velvet, one of our most beloved flavors, in partnership with Georgetown Cupcake” says Stacey Cunningham, brand director of Baileys & Liqueurs, Diageo North America. “Especially in times like these, we hope to bring moments of cheer to people, allowing them to take a break and indulge a little with Baileys.”