Tony’s Chocolonely, a B-Corp and Fairtrade certified company on a mission to make all chocolate 100 percent slave free, has announced the launch of a voter registration campaign to aid in registering voters with the help of non-partisan, non-profit organization HeadCount ahead of the 2020 national elections.
The two organizations will run campaigns across social media and digital platforms to provide resources and incentives for registration in the upcoming election.
“As a social impact company, this year has taught us that in addition to contributing to our own mission, we also have the obligation to support the communities where products are sold,” says Aidaly Sosa, head of US marketing at Tony’s Chocolonely. “Being outspoken is one of our brand values but words alone do not make us outspoken, that is why we at Tony’s have decided to act. We want everyone to make their voice heard and we want to be supporters of democracy here and around the world.”
The campaign is now live but will hit full stride on Friday, August 28 at the March on Washington. Tony’s Chocolonely’s Chocotruck will make its second appearance in Washington, DC to serve as a voter registration booth in addition to sharing Tony’s chocolate and its story.
“HeadCount got started back in 2004 with the goal of getting every concert goer registered to vote,” says Tim Bramlette, senior director of partnerships and marketing at HeadCount. “Since then, we have registered over 650,000 voters while on tour with artists like Ariana Grande, Jay Z & Beyonce, and Dave Matthews Band. You can also find us at Pride parades, community events and high schools all over the country. Registering voters on a Chocotruck tour is going to be a fun, new way to engage citizens in time for the big election. Delivering delicious chocolate and democracy all over the country has never tasted better!”