Gourmet pretzel bakery chain Auntie Anne’s has announced the launch of contactless mobile ordering in the Pretzel Perks app, along with the creation of a “Recline-To-Dine” Chair that actually orders pretzels with just the pull of a lever.
Guests can simply open the Pretzel Perks app, place an order and then wait for their fresh-baked pretzels to be delivered. With every order placed online or in-store, app users can also earn points toward free pretzels and redeem exclusive rewards. Guests who download the Pretzel Perks app by August 25 will save $5 off $20 or more on their first contactless mobile order with free delivery.
Additionally, Auntie Anne’s worked with innovation experts to develop a breakthrough in snacking technology: the Recline-To-Dine Chair. The limited-edition chair places pretzel delivery orders with the pull of a lever. Guests can just relax and let the chair handle the ordering. The chair uses motion sensors to detect when users pull the lever, which then connects to the Auntie Anne’s mobile ordering system and places the order for delivery. It even talks to confirm that the order is on the way.
“Over the last several months, we heard from our fans that they missed Auntie Anne’s,” says Heather Neary, president of Auntie Anne’s. “As we launched our new contactless mobile ordering and pickup options, we wanted to truly celebrate by developing a fun and unique way for fans to fulfill their pretzel cravings. So, we got creative and developed a pretzel-lovers dream recliner. The Recline-To-Dine chair actually places an Auntie Anne's order with just the pull of a lever for the ultimate delivery experience. A few fans were lucky enough to try it out and we received rave reviews! But more importantly, even without this super cool chair, anyone with a smartphone can now order freshly baked pretzels for contactless delivery, curbside pickup or in-store pickup.”
To celebrate the launch of the Recline-To-Dine Chair, Auntie Anne’s is hosting the Recline-To-Dine Sweepstakes. From August 4 to 25, fans can visit ReclineToDine.com to enter to win exclusive pretzel prizes, including:
- Grand Prize: One pretzel fan will receive an entire year of free pretzels (valued at $1,300), $1,200 to purchase their very own dream recliner, one year of streaming services and a Kick Back care package including an Auntie Anne’s blanket, pillow and pretzel-inspired socks
- Pretzel-Lover Pack: 24 runner ups will win a $25 Auntie Anne’s gift card and a Kick Back care package, including an Auntie Anne’s blanket, pillow and pretzel-inspired socks