HEY SUGAR is a fun bakery concept specializing in whimsical desserts that opened in July 2020 in Geneva, Illinois. Owner Sarika Singh hopes to create a concept that can soon be franchised by those looking to be independent business owners. As an Asian-American with children, her goal is to develop a concept that would be an inspiration for anyone, especially BIPOC mothers, who are looking to carve out their entrepreneurial path. Learn more in our latest slideshow.
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From daily news to industry trends, bake newsletters help artisans advance and grow their retail and foodservice businesses.