HEY SUGAR is a fun bakery concept specializing in whimsical desserts that opened in July 2020 in Geneva, Illinois. Owner Sarika Singh hopes to create a concept that can soon be franchised by those looking to be independent business owners. As an Asian-American with children, her goal is to develop a concept that would be an inspiration for anyone, especially BIPOC mothers, who are looking to carve out their entrepreneurial path. Learn more in our latest slideshow.