Einstein Bros. Bagels is looking to spice up its menu with a partnership with Beyond Meat, a leader in plant-based meat, for a test run of Beyond Breakfast Sausage at three Denver, Colorado-area locations.
Starting Thursday, July 16, the test features the new plant-based Beyond Sausage Spicy Sunrise egg sandwich. The new flavor-packed breakfast sandwich features a 100% plant-based Beyond Breakfast Sausage patty on a fresh-baked Green Chile Gourmet Bagel with cage-free eggs, avocado, melty cheddar cheese and Jalapeño Salsa shmear.
“We wanted to create a menu item that will make your mouth water, so we turned up the heat,” says Chef Chad Thompson, head of culinary innovation at Einstein Bros. Bagels. “We think customers will agree that the Beyond Sausage Spicy Sunrise isn’t your average plant-based sandwich.”
Customers at these Denver-area locations will also have the limited-time option to substitute Beyond Breakfast Sausage on any Einstein Bros. Bagels sandwich, giving people even more plant-based options.
“As consumer interest around plant-based meat continues to grow, we’re thrilled to team up with Einstein Bros. Bagels to test our Beyond Breakfast Sausage in the Denver area,” says Stuart Kronauge, chief marketing officer for Beyond Meat. “At Beyond Meat, we’re on a mission to make delicious, nutritious and sustainable plant-based meat accessible to all, and partnerships with innovative brands like Einstein Bros. Bagels are an important part of that journey.”