Many children will not have the chance to go to summer camp this year due to the ongoing coronavirus pandemic. Fortunately, Shake Shack is offering a unique at-home experience for families starting this month.
Shack Camp is an interactive experience providing families with a curated Shack Camp Box that includes all the supplies necessary for six weeks’ worth of activities. To participate in Shack Camp, all campers have to do is purchase the Shack Camp Box and follow along on Shake Shack’s social channels each week.
The Shake Camp Box includes curated supplies (valued at $175+) for activities to make a lemonade stand, create summer sundaes, tell scary stories around the campfire, make camp crafts, throw the ultimate field day and get involved in the community. Each box also comes with $75 worth of exclusive offers and promotions hat can be redeemed on app and web.
The first week of camp kicks off on Monday July 13 on @shakeshack IGTV and each Monday following (through August 17), demonstrating the week’s activity so families can follow along.
As part of Shake Shack’s mission to Stand for Something Good, the campaign will be supporting The Fresh Air Fund’s virtual summer program. To help the thousands of underserved New York City kids whose summer camp was impacted by the coronavirus, Shake Shack and its partners – Uber Eats, OREO Cookies and Goldbelly – are collectively pledging $75,000 to the Fresh Air Fund’s “Fresh Air Everywhere” 2020 virtual summer program for children ages 7-13.