Bakeries all know the major holidays, but are you missing out on sales opportunities presented by such “micro holidays”? There are so many opportunities to stir up new business throughout the year by creating cakes and cupcakes that honor unique special occasions.
For instance, September 25 is National Comic Book Day. This special day honors the art, artists, and the stories of comic books. Fans, collectors, readers, and artists come together to celebrate the day with events across the country.
There are a variety of ways in which your bakery can get in on the fun of Comic Book Day. Partner with a local comic book store, create special cakes celebrating comic books, host a comic cook character costume contest or comic book trivia contest at your bakery, promote your bakery with special comic book-inspired graphics, or encourage fans to participate on social media by showing off their own unique creations.
By creating special promotions around a holiday, you offer a one-of-a-kind experience for your guests. They may be willing to spend a little more to be part of the fun.
“You can really leverage these micro holidays,” says Brian Busken of Busken Bakery. “You have to have the ability to react and go back to the decorating room and respond to these unique occasions. It really works.”