General Mills Foodservice has announced the launch of the Pillsbury Professional Online Community, a new resource to help foodservice professionals make baking easier. The website will connect users to a community of baking experts and enthusiasts nationwide to share ideas, ask questions, and collaborate in a supportive online forum with others who are passionate about baking.

The digital platform will offer recipe inspiration, how-to videos, baking trend analysis, and an interactive forum that allows users to submit questions and connect with baking experts and peers from across the country.

“Fresh-made baked goods are an essential and growing part of any foodservice operation, but we recognize they can also be a challenge,” says Kelley Walhof, assistant brand experience manager for General Mills Foodservice. “Pillsbury Professional is meant to be a place where our customers can come to learn, find inspiration, and ask their questions about baking so they don’t have to start from scratch.”

At, foodservice professionals will have access to detailed information about how to bake a wide assortment of baked goods on foodservice menus, including standards of identity for each item, instructional videos, and inspirational photography. Registered users can post a question or recipe photo where others, including experts from the professional culinary team at Pillsbury, can provide comments and advice—building on each other’s expertise to provide input and help solve common baking challenges. In addition to a searchable database for answers about products and baking questions, the site will share trending topics, menu-planning ideas, recipes, and troubleshooting tips.

“We wanted to create a community different than other social platforms where foodservice professionals can come and connect with one another about baking to see what is working best, share best practices and discuss some of the common challenges they may be experiencing,” says Walhof.  “We know they face substantial labor challenges, so between our products and this new connection, we hope to help ease some of those pain points.”