Breads Bakery, an Israeli-inspired bakery with four branches in New York City, has rolled out a special flavor of rugelach for Valentine’s Day. The traditional Jewish pastry is typically filled with chocolate or fruit, but this version is made with filled with marzipan, flavored with rosewater, and sprinkled with raspberries.
The flavor was developed after fusing rugelach with another tasty treat, Turkish delight, a sweet and gelatinous roll made of sugar, starch, and rosewater. Breads Bakery initially created it for a New York food and wine festival.
Although the treat didn’t make it in time for the festival, a new specialty product at the bakery was born. “Even though the event didn’t work out, the rugelach tasted like the essence of roses, and I realized there was something bigger here,” owner Gadi Peleg tells The Times of Israel.
This is the third year Breads has offered ‘roselach,’ which are packaged in white boxes of a dozen and shipped across the country. The bakery’s Valentine’s Day menu also includes the Marzipan Fruit Heart (a heart-shaped tart topped with marzipan, pastry cream, and fresh fruit), chocolate truffles, a heart-shaped sourdough baguette, and a heart-shaped dark chocolate challah.