February 4, 2020 marked the 100th birthday of Puratos. The leader in the bakery, patisserie, and chocolate sectors celebrated the milestone by announcing that it will launch new innovation centers on three different continents in 2020 – in Taiwan, Brazil, and Mexico.
In addition, Puratos has signed two new joint ventures in Kenya and Ethiopia to strengthen is position overseas. This local presence in these countries will enable the company to strengthen relationships with customers, localize production, and develop new products and concepts using local raw materials.
“Our centenary is an opportunity to reaffirm our commitment to our vision and our values: a robust scientific approach, a constant quest for innovation, with health and well-being as a cornerstone and a deep-rooted belief in the valuable role that food plays in society,” says Puratos CEO Daniel Malcorps.
Looking ahead, the company has a firm commitment on sustainability. The Puratos Cacao-Trace program focuses on quality over quantity, helping farmers deliver cocoa beans of superior quality.
“We are already looking at the next 100 years in terms of innovation, sustainability, and expansion. We have already achieved a 2B euros ($2.195B US) revenue and we aim to reach 5B euro ($5.47B US) by 2030. This will be possible thanks to having the right people at all levels of the company, from employees to board members,” says Malcorps.