On Friday, February 7, Achatz Handmade Pie Company will celebrate the opening of its new location in Shelby Township, Michigan. The iconic pie bakery is moving three doors down into a bigger location.

For its grand opening, Achatz will give its first 100 guests a free mini Cherry Cordial pie. Additionally, throughout the day guests can get samples and take place in giveaways. Four winners that day will receive a free pie every month for an entire year.

The bakery is also doing something special for its YouTube subscribers. Each subscriber will receive a free slice of pie at the Shelby location at the grand opening party. Interested individuals are encouraged to watch the below video to see how to redeem a slice.

“In today’s video, I share our best practices on how we roll out a grand opening,” says Wendy Achatz, owner and co-founder of Achatz Handmade Pie Company. “If you have ever hosted a grand opening, I’d love to hear about some of the things that worked for you. And if you're planning to host a grand opening, tell me what you were able to take away from my video today. I’d love to hear from you in the comments on YouTube.”