To show appreciation to its loyalty members, also known as Insomniacs, Insomnia Cookies is hosting its first ever Insomniac Day on Tuesday, January 28.

All Insomnia Cookies locations will celebrate loyalty members with exclusive one-day only deals including free delivery and 4X loyalty points earned all day long. Free local delivery is available to online customers all day with the code INSOMNIACDAY.

Additionally, loyalty members can receive $6 six-packs and $12 twelve-packs in-store when they show their loyalty account from 9 p.m. to close.

Insomnia Cookies is encouraging Insomniacs to follow the day of fun on the brand’s social media pages where select Insomniacs can score instant gift cards through secret direct messages.