Last year, Krispy Kreme Doughnuts entered the Valentine’s Day ‘conversation’ with new offerings resembling candy hearts. The Valentine Conversation Heart Doughnuts were topped with more than a dozen new and traditional edible phrases.
The company has announced the return of these popular items, with Valentine’s Day just a few weeks away. From now through Friday, February 14 at participating Krispy Kreme locations nationwide, customers can get conversation heart doughnuts featuring 24 sweet edible messages, including “CRAZY 4 U,” “ILYSM,” and “BE MINE.”
The collection features four Krispy Kreme classic fillings – Cake Batter, Strawberries & KREME, Original KREME, and Chocolate KREME Filled. The specialty Valentine’s Dozen comes in a limited-edition gift box.
In a national survey of over 1,000 U.S. adults conducted on behalf of Krispy Kreme in January of 2020, 72 percent stated they’ve sent a Direct Message that communicated the wrong thing. Meanwhile, 62 percent said that giving a doughnut would be a great way for someone to show they care.
“With all the online tools today, we talk so much, yet say so little. There’s so much room for mixed signals and misinterpretation, especially around Valentine’s Day – the one day you definitely don’t want to mess it up,” says Dave Skena, Chief Marketing Officer for Krispy Kreme. “Getting offline and saying how you feel with delicious Doughnut Messages makes perfect sense.”