The latest breakfast sandwich innovation from Dunkin’ combines the health-focused with the indulgent. The Beyond Sausage Sandwich is getting a limited-time twist by adding a donut bun for one week only.
To announced the news, Dunkin’ enlisted the help of recording artist Snoop Dogg, who also happens to be an investor and ambassador for Beyond Meat. Snoop Dogg collaborated with Dunkin’ on the menu hack and an online pop-up shop, as well as appearing in a new national TV spot.
The Beyond D-O-Double G Sandwich is available from January 13 through January 19 and features a Beyond Breakfast Sausage patty with egg and cheese, served on a sliced glazed donut. Beyond Meat’s breakfast sausage patty is made with 100 percent plant-based protein and a mix of spices crafted specifically for Dunkin’.
The limited-edition online pop-up shop will debut later this month. The Beyond Collection by Dunkin’ x Snoop will offer exclusive apparel such as a green tracksuit – inspired by Snoop’s outfit in the Dunkin’ ad – emblazoned with the words “Glazzzed for Days” on the back, joggers featuring Dunkin’ and Beyond icons and the word “Glazzzzy” down the leg; as well as a bomber jacket, sweatshirt, t-shirts, and a beanie.
“When I got the chance to work at Dunkin’ for the Beyond Sausage Sandwich launch, I got to thinking about what other Beyond Meat sandwiches we could create. Being around my favorite glazed donuts got me inspired, so today we are dropping The Beyond D-O-Double G Sandwich at Dunkin’ restaurants nationwide,” said Snoop Dogg.