Scheduled for Jan. 11-14 in Paris, France, Europain 2020 will feature a broad range of innovative solutions and concrete ideas, as well as practical and useful information and sources of inspiration for all players in the sector. To register and learn more, visit

Co-produced by Europain and the students from Le Cordon Bleu School of Catering in Paris, Europain 2020 will feature an inspiring new concept that promises an immersive experience through a bakery concept that stands as a source of inspiration to entrepreneurs of today and tomorrow, known as Muse. 

As a concept bakery, Muse will manufacture and sell bakery and snacking products throughout the day. This live demonstration is unique in terms of customer experience, products, production methods and payment system. Thanks to the clever combination of artisanship and technologies, this space is also a friendly cross-generation place for exchanges, with cozy lounges that propose both a physical and digital customer experience.

The students from Le Cordon Bleu have also designed Muse as an ecosystem in which nothing is wasted; everything is transformed, thus offering a second lease of life to unsold products and leftovers, using as little packaging as possible.