On Wednesday, December 4, cookie fans around the country will celebrate National Cookie Day, a sweet holiday dedicated to one of our favorite treats. Great American Cookies is getting in on the action with a special offer to its loyalty app members.

That day, fans who use the cookie bakery chain’s loyalty app (must be signed up by midnight EST on December 3) will receive one free Original Chocolate Chip Cookie at participating stores. Customers can present the National Cookie Day offer on their phones to redeem.

“Great American Cookies makes any celebration sweeter and National Cookie Day is no different,” says Annica Conrad, Executive Vice President of Brand Marketing for Global Franchise Group, the parent company of Great American Cookies. “While we appreciate our customers every day of the year, National Cookie Day is tailormade for us and by offering one free Original Chocolate Chip Cookie for our loyalty app users, we are adding to the national celebration and having a little fun while kicking off the holiday season!”

Loyalty programs are a great way for bakeries to earn business. Not only do they reward existing customers, but they also motivate new customers to visit and spend money.