It goes without saying, but businesses need customers to survive. It’s important to show appreciation to customers from time-to-time, as their support directly impacts success.

The U.S. Small Business Administration (SBA) says that with Thanksgiving coming later this month, now is the perfect time to thank your customers.

“Thanking your customers not only rewards them for patronizing your business, but also helps build strong customer relationships and enhances customer loyalty. The end result: Customers feel more connected with your business, spread the word to their friends and families, and spend more with you.”

With that in mind, the SBA provides seven ways to thank your customers this month:

  1. Hold a party
  2. Send greeting cards, note, or letters
  3. Give a gift card
  4. Spotlight top customers
  5. Schedule customer one-on-ones
  6. Surprise customers with something extra
  7. Send a holiday gift

By thanking your customers during the holiday season, you’re ensuring that you’ll have strong relationships with them throughout the year.