- Mix 2 pounds of base to knead/soften.
- Add in 4 ounces of softened butter, 1 ounce at a time.
- Add 3 tablespoons of cool water and mix until blended.
Internationally renowned cake designer Maggie Austin returns to her alma mater, The French Pastry School in Chicago, for a unique and exclusive professional course scheduled for Oct. 21-24.
The Art of the $7 Cupcake
Speaking at IBIE on “The Art of the $7 Cupcake,” Janelle Copeland, former winner of Food Network’s Cake Wars and Cupcake Wars, spoke about how to make products that customers can’t help but share on social media. The owner of The Cake Mamas in Glendora, California, with nearly 60,000 Instagram followers, shared her expertise on how to grow a fan base. To create a “$7 cupcake,” Copeland advised, bakeries need to grow their relevancy through five areas: access, price, product, service and experience.