Crumbl, a cookie delivery bakery chain based in Logan, Utah, has experienced considerable growth in just a few short years. Since first opening in Utah in 2017, the bakery has spread throughout the Western and Southern United States and now has 40 locations in 10 states.

The latest addition to the Crumbl lineup arrives on Friday, when a new store debuts in Southern Shores, North Carolina. It will be the first East Coast store for Crumbl.

The store will open Friday at 10 a.m. EST, and will be giving away free cookies throughout the day. Among the cookie flavors that will be on the menu this week include birthday cake (with vanilla frosting and rainbow sprinkles), waffle (with sweet syrup and a dollop of buttercream frosting), and Reese’s cup (with Reese’s cups and a chocolate drizzle).

Like all Crumbl locations, the Southern Shores shop will have a rotating menu of flavors, changing weekly.