At the opening of its third shop in Las Vegas, Nevada, Pinkbox Doughnuts introduced a playful new design to go along with its over-the-top doughnuts.

The new Pinkbox store features shades of pink from top to bottom, including walls that appear to be dripping in pink frosting, a wall filled with the word, “pinkbox,” and a pink neon sign displaying, “Every day is a good day for a doughnut.”

“We designed our newest Pinkbox Doughnuts to immerse our customers in a whimsical environment inspired by our doughnuts,” says Judith Siegel, owner of Pinkbox Doughnuts. “We want our guests to feel like they are in a box filled with our colorful doughnuts; it’s a Pinkbox paradise.”

New, oversized cases display hundreds of Pinkbox’s colorful doughnuts including signature creations such as the Red Head (topped with Flaming Hot Cheetos), the Station Wagon (a white frosted yeast bar filled with Butterfinger whipped cream and topped with Butterfinger crumbles) and the Unicorn (a white frosted pink velvet cake topped with unicorn décor).

Joining these creative doughnuts is the debuting signature line of vegan doughnuts. The line includes the Vegan Bar (a classic glazed doughnut bar), the Chocoholic (a chocolate doughnut topped with chocolate frosting and chocolate chips), and the Silly Rabbit (a carrot cake doughnut made with crushed raisins and topped with a buttercream frosting and cinnamon).

The new Pinkbox store offers its doughnuts for wholesale with deliveries available throughout the Las Vegas Valley with a minimum order requirement. There is also new merchandise for customers to purchase, including crop-top sweatshirts, T-shirts, hats, hooded sweatshirts, customizable stickers, and more.