Bite-sized cupcake bakery Baked by Melissa has announced the release of its first-ever vegan cupcake assortment, available at all of its store locations and online for nationwide shipping.
The new collection features six tasty flavors: Cookie Dough, Triple Chocolate Chip, Chocolate Vanilla Chip, Strawberry, Peanut Butter, and Superfood. Some flavors are vegan twists on a few of the company’s fan-favorites, while other flavors are brand new – the Superfood cupcake for example features a chia, spirulina and acai cake, beet icing, and streusel topping made with sesame, sunflower seeds, and cinnamon.
“The process for creating Vegan was totally different than anything we’ve done before,” says Baked by Melissa founder Melissa Ben-Ishay. “We had to create entirely new cake, icing, stuffing, and topping recipes - how fun is that?! This new category is allowing me to work with new ingredients that I love and have not yet used for Baked by Melissa.”
The vegan cupcakes ($1.75 each, $10.50 for a six-pack, or $42 for a 25-pack) are the latest additions to the Baked by Melissa menu, which has featured over 100 new flavors of cupcakes in the last year.
“We decided to create a Vegan cupcake assortment because our customers asked for it, and it’s also something I am passionate about and have been wanting to do for awhile,” says Ben-Ishay. “I could not be more proud of this product line - they are the best vegan cupcakes I have ever tasted. More to come.”