Plugrá, a premium butter made by the Dairy Farmers of America, has announced a new national ad campaign aimed at professionals and home bakers alike.
The BETTER BUTTER MATTERS campaign looks to inspire “the chef in all of us.” While Plugrá has long been a butter choice for professional chefs (including being the exclusive butter of the New York James Beard House and Chicago’s French Pastry School), it hasn’t been as prevalent among home bakers – until now.
“In professional kitchens, Plugrá has long been considered the gold standard when it comes to butter,” says Mihira Rami, Marketing Director, Consumer Brands at Dairy Farmers of America. “Plugrá’s commitment to excellence begins with responsibly sourcing the freshest cream from American dairy farmers and never using any artificial ingredients or artificial growth hormones. This new campaign will encourage professionals and home bakers alike to experiment with both new and classic recipes to see how Plugrá will bring out the absolute best flavor.”
This holiday season, Plugrá is bringing the BETTER BUTTER MATTERS message to life by tapping into millennial gift-giving trends, such as giving one-of-a-kind items or thoughtful experiences, with ads promoting the #BakeNotBuy message.
This holiday season, Plugrá is encouraging customers to #BakeNotBuy and give homemade treats as gifts to show loved ones just how much they care. Plugrá can be found at major markets and specialty food store locations throughout the U.S. and is available in 8 oz. salted and unsalted solids and sticks as well as a salted 8 oz. tub.