One of the biggest days of the year at Eli’s Cheesecake is getting a big celebration. The Chicago bakery will have a new product, a festival, and more events in the lead-up to National Cheesecake Day on Tuesday, July 30.

The latest flavor at the bakery is Eli's Celebration Dippers. These festive treats feature frozen confetti cheesecake on a stick, hand-dipped in chocolate. They are available online, in-store, and at Eli’s Cheesecake Festival on Sunday, July 28.

The Cheesecake Festival is a day devoted to all things cheesecake. Among the activities at the festival:

  • A cheesecake tasting with a different kind of cheesecake to try every hour, all day
  • Cheesecake-themed games for all ages, including cheesecake eating contests, cheesecake hula hoop contests, cheesecake bingo, and more
  • The world-renowned Jesse White Tumblers flying over a giant cheesecake
  • A classic car show
  • Photo opportunities with Eli's Big Slice mascot
  • Live music and dancing

Admission is free to the event which lasts from 9 a.m. to 4 p.m. on Sunday, July 28.

On National Cheesecake Day itself, Eli’s will hand out cheesecake throughout Chicago. Fans can follow #ElisMobile on Twitter to discover where Eli’s will be handing out the free slices throughout the day. Guests at Eli’s Cheesecake Bakery Café can also enjoy a free cheesecake slice and special savings on all dessert purchases.