The perception of blueberries as healthy ingredients has led to a surge in the popularity and sales of blueberries in all their forms. Consumers want to include blueberries in their daily diet; food processors and savvy product developers are including them in many new products. Manufacturers have discovered that using blueberries and blueberry formats to provide sweetness offers the dual advantage of sweetening and enriching the product naturally plus the ability to tout the nutritional benefits of their products, thanks to the inclusion of natural blueberries.
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