Dessert ingredient producer PreGel’s 29 International Training Centers (ITCs) can be found all over the world, including five locations in the United States: Charlotte, North Carolina, Los Angeles, California, Fort Lauderdale, Florida, Chicago, Illinois, and Dallas, Texas.
These educational facilities provide premiere education about frozen and baked artisanal desserts with their curricula designed to meet the needs of all skill levels, from beginners to advanced chefs. They cover a variety of topics in artisanal desserts, including math, science, flavor pairing, innovation, technique, design, understanding of ingredients and how to use them for ultimate results.
The latest course addition comes to the Charlotte, North Carolina ITC. It will focus on business education, specifically marketing. Following the completion of the Fundamentals of Gelato & Sorbetto Production class, students will be joined by members of PreGel's marketing team to learn about some basic marketing techniques.
Among the topics that will be covered include:
- Best practices to set a marketing budget
- Basics of content marketing
- Free business listing options
- Advertising practices
- Industry events/in-store specials
- Effective social media practices
“PreGel takes training and education about artisanal desserts very seriously, it's the foundation for success. Adding to that, we included a Marketing segment to further our students’ experience at the PreGel ITC,” says Anna Pata, director of sales & marketing, PreGel America. “Not only will they leave armed with ingredient knowledge, techniques, and recipe ideation, but also the science of practical marketing techniques, which is also an integral component for professional success and longevity.”
Other PreGel ITC class listings for 2019 include:
Fundamentals of Gelato & Sorbetto Production
Advanced Gelato & Sorbetto Production
Holiday Gelato Class
Frozen Pops & Paletas
Ice Cream 101
Modern Pastry Shop