Last year, premium snackable marshmallow maker SMASHMALLOW launched a nationwide mobile experience to share its favorite s'more smash-ups and creations.
The company is bringing the tour back for another summer with the help of Chocolove. Starting Wednesday, May 15, SMASHMALLOW will hit the road on its cross-country “S’more Better” tour. The tour will feature four signature SMASHMALLOW flavors: cinnamon churro, strawberries & cream, mint chocolate chip, and cookie dough, all elevated by using premium Chocolove chocolate in ways that can be made any time of year.
“Last year, we didn’t really know what to expect or how the tour was going to be received. However, it was clear very early on that people were embracing our fun, creative take on the nostalgic s’more and we loved hearing and seeing the feedback on social media and from consumers at the stores and events we visited,” says SMASHMALLOW VP of marketing Stephanie McGregor.
“People love our fun flavors and better-for-you attributes, and we believe that those qualities are truly what takes a traditional s’more from great to absolutely magical. As we continue to share our story and encourage consumers to rethink this nostalgic treat, we are happy to be able to bring this experience directly to the fans who have contributed to our success.”
From now until Labor Day weekend, the “S’more Better” tour major markets coast-to-coast across the U.S. New stops on the tour this year include Chicago, Austin, and Denver. The entire tour schedule can be found on SMASHMALLOW’s website.