National Pretzel Day is Friday, April 26, and Auntie Anne’s has special plans for the big day. On that day, the gourmet pretzel chain is launching a pretzel deal.
From April 26-28, customers can purchase any pretzel item and get an original or cinnamon sugar pretzel for free. The “buy one, get one” deal will be available to anyone at Auntie Anne’s website, as well as in the Pretzel Perks app.
Another fun way Auntie Anne’s is celebrating National Pretzel Day is with the release of the new “A Twisted Day” shower curtain which features a special pretzel design. It joins the other “For the Love of Pretzels” collection of accessories and apparel.
“At Auntie Anne’s, National Pretzel Day is the best day of the year,” says Heather Neary, president of Auntie Anne’s. “That’s why we couldn't be more thrilled to offer a pretzel BOGO to fans, while also launching a fun offering as part of our larger Threadless collection, which donates 100% of sales to our charity partner, Alex’s Lemonade Stand Foundation.”