Chocolate and candy remain an essential part of the Easter holiday, especially in Easter baskets. This, according to a recent survey from the National Confectioners Association (NCA), which finds that more than 90 percent of Americans will include chocolate or candy in Easter baskets this year.
The NCA also finds that two-thirds of Americans will make Easter baskets, and many of those will include chocolate eggs and bunnies. 55 percent of Americans say chocolate eggs and bunnies are their favorite Easter candy, with jelly beans and candy-coated eggs are not far behind.
The National Confectioners Association recently launched Easter Central, a valuable resource for consumers to find statistics and background information on classic Easter candies. It will also assist parents in educating their children on the importance of balance and portion guidance when it comes to treating.
“Americans look forward to iconic seasonal treats around the Easter holiday, including chocolate bunnies, crème eggs, jelly beans, and more,” says John Downs, president and CEO of the National Confectioners Association. “We are working to ensure that consumers are empowered to make informed choices about their favorite treats this Easter and throughout the rest of the year.”
Easter Central is a part of the Always A Treat Initiative, a five-year commitment with the Partnership for a Healthier America to give consumers information, options, and support as they seek to manage their sugar intake while enjoying their favorite treats.