“Cake Boss” Buddy Valastro and his iconic Carlo’s Bakery are partnering with Ordrslip, a SaaS provider allowing restaurants to operate custom mobile apps, to bring a new mobile ordering app to his bakery in New York City’s Times Square.

The custom application will allow Carlo’s Bakery customers to place orders in advance from their smartphones and will also help the bakery to better manage rushes.

“Our Times Square location is the newest and busiest bakery within our franchise,” says Buddy Valastro,. “A branded, custom app from Ordrslip gives us the ability to keep pace with our customers’ expectations for fast service and a mobile user experience that fits their busy lifestyle.”

Carlo’s Bakery’s ordering app is now available to download through the App Store and the Google Play Store. It will provide convenience with just a few taps of the screen.

“Restaurants, bakeries and cafes of all size need to reach on-the-go customers with a mobile app experience that reflects their brand,” says Miguel Alarcon, product officer, Ordrslip. “The Carlo's Bakery name stands for quality, family, and delicious experiences that exceed expectation. Their Ordrslip app captures that feeling while also providing the Times Square location with the latest technology for mobile ordering.”