Primo’s Donuts is based on love. Ralph and Celia Primo have run the Los Angeles-based donut shop for over 62 years and will be celebrating their 67th wedding anniversary in May.
With that in mind, Primo’s is preparing for next week’s day of romance with special-edition donuts. The Valentine’s Day collection features heart-shaped donuts, festive pink sprinkle donuts, and red rose donuts. They are available from now until Valentine’s Day.
Later this year, Primo’s plans to open its second location in Venice. “Our business has grown tremendously over the last three years, primarily due to social media, and our little shop just doesn’t have the capacity to fulfill demand,” Ralph Primo Jr. told the Los Angeles Times.
Primo’s Donuts is a Los Angeles staple consistently ranked as one of the top donut shops by publications such as The Los Angeles Times, Thrillist, Eater LA, Food & Wine, and LA Weekly. The family-run business spanning three generations keeps customers coming back for the traditional donut shop experience with daily fresh-baked donuts including the renowned Buttermilk Bar.