In September of 2018, one of America’s most well-known foodservice chains underwent a major change. Dunkin’ Donuts announced that it was re-branding as Dunkin’, with a new name and new packaging.
Now, Dunkin’ is making it official with new in-store packaging and special content on its social channels. A fresh look with bright, bold packaging has debuted in Dunkin’ restaurants. New cups, donut boxes, and even napkins will make their way to Dunkin’ locations nationwide by the end of the month.
“The designs reflect the energy and excitement that Dunkin’ serves daily. The packaging, just like our new branding, is fresh and new, while still paying homage to our brand’s iconic colors and rich heritage of keeping America running,” Dunkin’ says on its website.
This week also saw new social media content to promote the new look. The first vignette to be posted featured a person getting a Dunkin’ hairdo, seen below.