Americans are hard at work on their New Year’s resolutions to lose weight. However, by Monday, January 14, many Americans are expected to abandon their goals. Krispy Kreme Doughnuts has a tasty solution for this problem.
According to certain experts, a “cheaters prosper” philosophy can be the most effective way to maintain fitness and diet resolutions.
“If you’re dieting, occasional indulgence is one of the keys to succeeding,” says registered dietitian and American College of Sports Medicine exercise physiologist Jim White. “Allowing some indulgences provides a break from normal dieting without sabotaging your results. So, it’s not only OK to cheat as part of your resolution, it’s encouraged. I recommend that people treat themselves with the indulgences they crave most.”
One of the favorite indulgences for Americans is chocolate. A national survey conducted in December found that 65 percent rated their crave for chocolate as “extreme” or “high” when thinking about their fitness- or diet-related New Year’s resolution.
To that end, Krispy Kreme is turning four of its classic filled doughnuts chocolate for a new collection. These doughnuts will be available January 14-27 at participating Krispy Kreme locations in the U.S. and Canada:
- Chocolate Glazed Cake Batter Doughnut – A chocolate doughnut filled with cake batter, glazed in chocolate, dipped in chocolate icing, and topped with sprinkles
- Chocolate Glazed Raspberry Filled Doughnut – A chocolate doughnut covered with chocolate glaze, filled with raspberry, and topped with a decorative red icing swirl
- Double Chocolate Glazed Kreme Filled Doughnut – A chocolate doughnut covered in chocolate glaze, filled with Krispy Kreme’s classic white Kreme, and decorated with white icing
- Chocolate Glazed OREO Cookies & KREME Doughnut – A chocolate doughnut glazed in chocolate, filled with cookies & kreme filling, dipped in chocolate icing, and topped with OREO cookie pieces and chocolate icing
“If you’re taking a brief break from your diet or exercise routine, you may as well make it worth it,” says Dave Skena, Chief Marketing Officer for Krispy Kreme Doughnuts. “This is worth it.”