A recent survey conducted by Dawn Foods highlights the importance of baked goods to Americans. Holiday baking and enjoyment of baked goods is prevalent during this season, as evidenced by the data in the report.

73 percent of Americans, according to a separate recent survey commissioned by Fleischmann's Yeast and Karo Syrup brands, are more excited about baking during the holidays than any other time of the year. Dawn’s infographic shows that 70 percent of people will either make or buy up to five baked goods this holiday season.

People are even more likely to buy instead of bake if they have children. The survey found that 55 percent of those with kids under the age of 18 are more likely to say they don’t have time to bake than those who don’t have children at home.

Other unique findings:

  • Only 1 in 4 Gen Xers (ages 35-54) will bake their own holiday goods.
  • Baby boomers are 46 percent more likely than younger generations to choose baked goods based on appearance.
  • Gen Xers and Millennials prefer cinnamon, while baby boomers prefer pumpkin.
  • The top three baked goods to bake or buy during the holiday season are pies, cookies, and cakes.

The report shows that whether buying or baking, this is truly the season of sweets. In the next few weeks, customers will ramp up their shopping to satisfy their sweet tooth and prepare for their holiday gatherings.