“That’s the gift that keeps on giving the whole year,” Cousin Eddie says to Clark Griswold in the holiday film Christmas Vacation after Clark discovers that he’s received a Jelly-of-the-Month Club membership from his employer.
That sentiment, while humorous in the context of that particular film, can actually be applied to many gift-of-the-month clubs. It’s a way for people to give a gift to a family member, partner, friend, co-worker, employee, or acquaintance that keeps on giving the entire year.
Many Christmas shoppers will look for these types of gifts, which is why bakeries that offer the service will market it during the upcoming holiday season.
For example, Sprinkles Cupcakes offers subscriptions to its Sprinkles of the Month Club. Each month brings new seasonal cupcakes to the recipient, such as Irish Chocolate during St. Patrick’s Day in March, Key Lime during the heart of the summer, or a Christmas Joy Box during the holidays. Additionally, the first delivery comes with a Sprinkles Cupcake Tray which can be used to display and serve each subsequent delivery.
One bakery that has made a name of itself with these subscriptions is Dana’s Bakery, which specializes in macaron delivery. The New York bakery will deliver boxes of a dozen French macarons in classic American flavors like S’mores, Chocolate Molten, Cookie Dough, Fruity Cereal, Thin Mint, Orange Creamsicle, Birthday Cake, Key Lime Pie, Peanut Butter and Jelly, Cafe Mocha, Red Velvet, and a flavor of the month.
A 12 month subscription at Dana’s Bakery also includes 2 free months, meaning the gift will continue to keep on giving for over a year. The Macaron of the Month Club is also available in less expensive 3 month and 6 month versions.
These gift-of-the-month subscriptions are not limited to sweet goods, either. Dudley’s Famous Bakery in San Diego provides a monthly bread club. Two loaves per month are delivered to a recipient’s doorstep, with two different flavors every month. Date Nut Raisin, Pecan Maple, California Cheddar, Hawaiian Sweet, Sun Dried Tomato, and Rosemary/Olive Oil are just a few of the bread flavors that the bakery has featured on its calendar.