In the fall of 2017, Rose-Hulman Institute of Technology in Terre Haute, Indiana took over ownership of a historic billboard as part of its purchase of more than 1,100 acres of property from the Hulman family, founders of Clabber Girl Baking Powder.
The billboard, which had seen significant wear and tear, is quite visible on the corner of U.S. 40 and Hunt Road in which it sits. Therefore, Rose-Hulman took upon the task of restoring it to its former condition. The restoration project is now underway, as trees are trimmed around the sign, its wooden frame is improved, the mechanics of its working clock are repaired, and the Clabber Girl message is made over.
“I’m looking forward to restoring this iconic sign to its past glory so that it can greet visitors to Terre Haute, my hometown, for many years into the future,” says Wabash Valley professional artist Becky Hochhalter, a lifelong artist who is repainting the sign with the same colors and images.
Clabber Girl Corporation’s headquarters are located in downtown Terre Haute, and it has produced baking powder since 1899.