On September 26, San Francisco-based bakery and café chain La Boulangerie announced the acquisition of Loving Cup, a frozen yogurt company in San Francisco.
The move will allow La Boulangerie’s partners, including acclaimed baker Pascal Rigo, to expand the brand. Loving Cup has grown to five locations in the area since first opening in 2008. La Boulangerie will accelerate the brand’s expansion through both franchising and company-owned stores.
Loving Cup is known for its rice pudding and its non-fat frozen yogurt, which is mixed with ingredients like fresh ground peanut butter, chocolate chunks, fruits and berries, house-made salted caramel, and locally-roasted espresso beans.
Pascal Rigo and business partner Nicolas Bernadi first invested in Loving Cup in 2017. The two companies operate in close proximity, so an eventual acquisition became much more likely after that.
“We were going to Loving Cup all the time in the afternoon. We always loved the product, the creaminess, it’s probiotic. You can blend whatever you want into it, and an hour later you feel great,” says Bernadi.