In 2017, donut chain Hurts Donut was first inspired by the box office hit movie IT to run a terrifying promotion that made it stand out from the crowd around Halloween.
Since then, the franchise’s locations in Missouri, Kansas, Oklahoma, Arkansas, Wisconsin, Texas, Arizona, Iowa, and Nebraska have continued to offer a service in which customers can order a dozen donuts and a scary clown delivers them. The clown, based on the villain Pennywise from IT, has jagged teeth forming a sinister smile to provide a scary trick followed immediately by a nice treat.
With the sequel to IT currently in theaters and Halloween just around the corner, Hurts Donut has brought back the popular service for a third year. It announced the return on social media, sharing that deliveries will begin in a few weeks.
Many customers order the service for friends, family, or work colleagues. The donut company has built excitement for the season and for its brand through these deliveries. Halloween isn’t the only special delivery time, though, as Hurts Donut also has a Cupid character that delivers donuts around Valentine’s Day.