From product trends and management best practices to profiles of leading bakers throughout the industry, is the retail baking industry’s online resource. In order to better inform you, the reader, we have launched a redesigned website that will streamline the web experience.

The new allows you to take a deeper dive into subjects through a fresh navigation system. Topics are broken down into several categories that make it easier than ever to find the news and insights that apply to you.

If you simply want to check out the latest news, these stories will appear at the top of the homepage. For more of the latest news, you can find a feed of our latest articles under the “More News” icon.

The new website will be cleaner and more easily viewed across a variety of devices. It will also allow you to be more interactive in your experience, with several share icons at the top of every story to make it easier to share articles with friends, family, and colleagues.

One change you’ll notice is that we no longer feature formulations and decorating tips. We will, however, continue to share these tips from time to time as part of our larger coverage.

We understand that these changes may take some time to get used to, but we’re confident that the new will enhance your viewing experience for years to come. We thank you for your patience while navigating the new site and welcome any feedback you may have for us.