Bite-sized cupcake bakery Baked by Melissa is celebrating its 10th birthday this year. Founded by Melissa Ben-Shay, the company has grown to be one of the biggest names in cupcakes, even going so far as to be named the Official Cupcake of the New York Yankees.

“These last 10 years have been a magical journey, and I feel incredibly lucky to have created a company that makes people happy,” says Ben-Ishay. “I'm excited to continue working with our hard-working, passionate team to bring the delicious joy of Baked by Melissa to as many people as we can around the country.”

As part of its big ten year celebration, Baked by Melissa is offering special prizes to customers. Along with each Latest & Greatest 25 cupcake assortment bought online or in-store from now until October 7, there will be a special golden cupcake scratch-off sleeve.

Each of these sleeves gives the customer an opportunity to win over 1,000 instant prizes. 10 grand prize winners will receive 100 birthday cupcakes delivered to their door each year for the next 10 years. As an added bonus, the Mini of the Month Vanilla Cookies & Cream cupcakes in these packs will feature a special gold stuffing.