Sosland Publishing Company will join forces with All Things Baking (ATB) as an Official Media Sponsor.

The publisher was chosen, in large part, due to its ability to reach and influence the target markets through their online and traditional media channels such as Sosland’s The Baking Channel, Panaderia magazine, InStore Buyer and Baking Buyer.

Official Media Sponsorship agreements will consist of in-book and online promotional opportunities and support for targeted marketing activities and educational programming.

Media Sponsors will also work closely with All Things Baking to convey news and reports of show developments in print and electronic communications.

Set for Oct. 2-4, 2011, in Schaumburg, IL, All Things Baking is an exciting new trade show featuring focused education, hands-on demonstrations and all the latest products and services to keep baking and foodservice professionals competitive, profitable and ahead of consumer trends.

Supported by the Retail Bakers of America, the American Bakers Association and BEMA, this completely reinvented marketplace represents all things the industry’s been asking for in a baking event, all in one convenient location.

For more information, visit