The International Dairy-Deli-Bakery Association has announced the speaker lineup for Dairy-Deli-Bake 2011. The event will be held June 5-7 in Anaheim, CA, at the Anaheim Convention Center. This year’s speakers include: Dr. Condoleezza Rice, Guy Fieri, Joe Montana, Captain Chesley “Sully” Sullenberger, Dr. Lowell B. Catlett, Harold Lloyd, Marcus Buckingham, Sinbad, John Gerzema, Carol Christison, Mark Rudy, and Jack Li.

An American professor, politician, diplomat, and author, Dr. Condoleezza Rice provides a sweeping look at global affairs during her tenure as the 66th Secretary of State of the United States and as the National Security Advisor. She shares compelling stories of her experiences which illuminate the interrelationship of global events and leaders. Her most recent book is Extraordinary, Ordinary People: A Memoir of Family.

In 2010, the New York Times said that Guy Fieri brought his “element of rowdy, mass-market culture to American food television” and that his “prime-time shows attract more male viewers than any others on the network.” Just a few years ago, Guy Fieri was a contestant on and won season two of The Next Food Network Star. Today, he is a mega food star and hosts three popular shows on Food Network including Guy’s Big Bite and Diners, Drive-ins, and Dives. He is also the host of the prime time game show, Minute To Win It and is the owner/operator of five restaurants in Northern California.

Widely considered the best NFL quarterback of all time, Joe Montana lead the San Francisco 49ers to four Super Bowl wins and, in the process, captured three Super Bowl MVP awards. In life and sports, you should be rewarded for excellence, not just for showing up. Preparation, passion, and enthusiasm are as important in business as in sports. Montana’s book, The Winning Spirit: 16 Timeless Principles That Drive Performance Excellence, offers insight in how to achieve your own success.

As a flier, the words you never want to hear are “Brace for Impact.” But if you do hear them, you want them to be said by Captain Chesley “Sully” Sullenberger. It was his skill and expertise that contributed to the Miracle on the Hudson being an amazing story instead of a tragedy. When the US Airways 76-ton Airbus with 155 people onboard was crippled after a flock of Canadian geese blew out both engines, it was Sully who landed the plane in the Hudson River. His book, Highest Duty: My Search for What Really Matters, reveals the important lessons he learned from childhood, his military service, and as a commercial pilot.

Shifts in food identity, healthcare, energy, medicine, ecology, biosecurity, entertainment, communication, technology, agriculture, and consumer demographics have shown us that old can be new again and that innovation is the key to survival. The green revolution is impacting everything from energy to food and beyond and it will change the way we do business forever. We have entered an era where consumer empowerment is leading the charge to innovation and is creating growth through change and opportunity. Join acclaimed Futurist Dr. Lowell B. Catlett as he shows us how to divine the future, see through the smoke and mirrors, and understand the farm to fork transformations of tomorrow.

A lot of things change in ten years. So we’ve gone back and surveyed more than 400 department managers to see just how much has changed. Some changes are good. Some are not so good. And some are surprising. Where there’s a gap in performance or attitude, we’ll offer suggestions to remedy it. Harold Lloyd, president of Harold Lloyd Presents, has been a retailer, restaurant owner, and researcher. Join him as he shares the “then and now” insights into the attitudes and job challenges of supermarket managers.

According to research, there are no great companies but there are great managers. It’s those great managers who play a significant role in creating an environment that helps employees and companies identify and leverage their unique strengths. Marcus Buckingham spent 17 years with the Gallup Organization where he studied the world’s best leaders, managers, and workplaces. His research looked at many facets of great leadership and management and uncovered the single controlling insight that lies at the heart of each.

Actor, author, comedian, and all-around funny guy, Sinbad’s take on life will leave you breathless with laughter and admiration for his cutting-edge insight into life’s issues, lifestyles, and foibles. His food-based humor offers insight into why people eat, family issues, and nationally-advertised dieting programs. His stories about fast-food “dining” and job opportunities are so obvious that you wish you’d thought of them. He’s acted in A Different World, The Sinbad Show, Houseguest, First Kid, and Jingle All the Way. He’s a master of situational comedy, a talented musician, and has appeared on Celebrity Apprentice.

We are entering a new era of social change, influenced not by government, Wall Street, or big business, but by consumerism. Join John Gerzema, chief insights officer at Young & Rubicam and author of Spend Shift and The Brand Bubble, as he shares data on consumers who prefer “better” to “more.” His global consumer research will show how brands grow, decline, and recover in a stalled economy.

Identifying the trends and shifts in consumer buying and eating behavior isn’t just a quick study or even a year-long study. It’s comparing hot products from the past – the Golden Oldies – to new product introductions with a special look at trigger points, global shifts, and taste trends. Join Carol Christison, Executive Director, IDDBA, as she unveils not just the next Top 10 ideas, but the next 100 ideas that will impact your business, your customers, and your future.

Innovative merchandising can be basic, somewhere in the middle, or over the top. And it isn’t dependent on a big budget. The main building blocks for an eye-catching merchandising display are decor, color, texture, landscaping, and communication. Join Mark Rudy, President of IDDBA, and VP of Sales, Hubert Company, for merchandising ideas that showcase the food, attract the customer, and get the sale.

Innovative ideas and business solutions are all around us; the trick is to find them. IDDBA commissioned Datassential to identify innovations that can grow the dairy, deli, and bakery segments through enhanced promotion, technology, and operational efficiency – all helping support a better consumer shopping experience. Jack Li, Managing Partner at Datassential, will present the results of the study.

For a complete schedule of events, registration or housing form and info on exhibiting, go to or call IDDBA at (608) 310-5000.