Just over a year ago, the mega retailer became a global licensee and investor in the Italian restaurant Princi, a boutique bakery and café founded by acclaimed artisan baker Rocco Princi in 1986. The move allows Starbucks to bake at store level for the first time ever.
Princi will become the exclusive food offering in all new Starbucks Reserve Roastery locations in Seattle, Shanghai (December 2017), Milan (late 2018), New York, Tokyo, and Chicago.
Additionally, Starbucks plans to open standalone Princi stores beginning in 2018 as well as expand Princi bakeries into international markets.