Sugar Factory to launch Museum of Candy

Image courtesy of Sugar Factory
 
Sugar Factory has been wowing customers for years with its couture pops and decadent food menus. Now, the sweets chain wants to make its mark on candy with its latest endeavor.

This summer, Sugar Factory will open the Museum of Candy in New York City. The new museum located in a converted church will showcase the evolution of the candy industry. Among the other features will be 15 “experiential rooms” based on candy, DIY candy stations, a restaurant and a café, a dessert marketplace, and “the largest gummy bears on Earth.”

The Museum of Candy, which has been dubbed a real-life Candy Land, will charge $15 to $25 for admission. It is the first of three candy museums planned, with a second to launch in Los Angeles in 2019 and a third still to be announced.

“The idea to create a Museum of Candy originated from the imagination of my inquisitive children and my own personal dreams about a magical candy land,” says Sugar Factory founder Charissa Davidovici. “We also drew inspiration from all of our guests at Sugar Factory taking pictures at our life-size Candy Dot wall and with our over-the-top food and drinks. New York City is the perfect location to open our first museum, it’s the epicenter of entertainment—we can’t wait to share this concept worldwide.”