Dunkin' Donuts looks to streamline coffee on-the-go
In Quincy, Massachusetts, the city where it opened its very first location 68 years ago, Dunkin’ Donuts has unveiled its next generation concept store. The new Dunkin’ Donuts restaurant at 588 Washington Street offers the first look at the brand’s U.S. store of the future experience, with a modern atmosphere and new and innovative technologies and design elements. The concept store features the first drive-through exclusively for mobile ordering.
An exclusive On-the-Go drive-through lane enables DD Perks members who order ahead via Dunkin’s mobile app to bypass the ordering lane and merge straight into the lane for the pickup window. Dunkin’ Donuts is the first national restaurant brand to offer this type of drive-through innovation.
In yet another innovation, Dunkin’ Donuts’ cold beverages are now served through a tap system serving eight consistently cold beverages such as coffees, iced teas, cold brew coffee and nitro-infused cold brew coffee. Crew members use top-quality, flavor-maximizing espresso machines to make hand-crafted drinks to order. A single-cup machine will also enable the option of grinding and brewing select coffee varieties one cup at a time.
“The launch of our next generation concept store marks one of the most important moments in Dunkin’ Donuts’ growth as an on-the-go, beverage-led brand,” says Dave Hoffmann, president of Dunkin’ Donuts U.S. and Canada. “We have worked closely with our franchisee community to create a positive, energetic atmosphere for our guests that remains true to our heritage, while emphasizing and enhancing the unparalleled convenience, digital innovation and restaurant excellence that distinguishes Dunkin’.” Dunkin’ Donuts has earned a No. 1 ranking for customer loyalty in the coffee category by Brand Keys for 11 years running. The company has more than 12,400 restaurants in 46 countries worldwide.
Dunkin’ Donuts has also introduced an area dedicated to mobile pickups, so that members of the DD Perks Rewards program who order ahead via Dunkin’s mobile app can get in and out of the restaurant faster than ever. Guests will be able to track the status of their orders placed for pickup inside the restaurant via a new digital order status board.
An expanded Grab & Go unit will feature bottled beverages, as well as snacks from leading brands that complement Dunkin’s menu. These will include options like fresh bananas, mini oranges and grapes, as well as fruit snacks like Gogo Squeez apple sauce, Yoplait yogurt parfaits featuring Nature Valley granola, and other packaged snacks such as beef jerky and nut butter packs.
The new 2,200-square-foot Quincy location, which is located about one mile away from the original Dunkin’ Donuts location, is the first of 30 or more new and remodeled Dunkin’ Donuts restaurants that will test variations of the new design this year.
Dunkin’ Donuts’ final new store design is expected to be unveiled once testing is complete. The Quincy store is also one of a select number of Dunkin’ Donuts restaurants testing new signage that refers to the brand simply as Dunkin’.