U.K. coffeehouse chain caters to families with ‘babyccinos’
One of the unique promotional tools is its ‘babyccinos.’ These beverages are not caffeinated – they are simply frothed milk served in a small espresso cup. Flavoring can be added for an additional charge. Additions such as marshmallows or chocolate flakes are available.
Costa Coffee recently announced that these kid-centric beverages are now free (with added flavors at a slight charge). While other coffeehouses, including Starbucks, have offered frothed milk in small cups for free, Costa Coffee has been able to turn it into a great marketing promotion.
For bakeries and bakery-cafés that offer coffee beverages, this may be a way to appeal to customers with children.