Insomnia Cookies plans for growth throughout continental United States
Insomnia Cookies is the largest warm cookie delivery concept in the country, and it’s looking to get even bigger.
The company has announced that it will open a real estate search to all 48 states in the continental United States in order to further the brand’s continued focus on company-owned growth. Ever since Insomnia Cookies was founded in 2003 by University of Pennsylvania student and current CEO Seth Berkowitz, the brand has seen unprecedented expansion.
Tapping into the potential for late-night snacks as well as baked good delivery, Insomnia Cookies has achieved a truly remarkable amount of success. The company recently celebrated its 100th opening last year and currently boasts 116 locations in 32 states. The new announcement will further bolster its markets and allow for new areas of development.
“Insomnia’s growth has been fueled by our fans across the country. In the past few years we have expanded out of our core markets like Philadelphia, New York, and Chicago, and have been met with great success. In keeping with our commitment of continued progress in everything we do, opening the real estate search to all of the continental U.S. makes complete sense,” says Dave Lasus, Chief Operating Officer. “We have given careful thought to our expansion since day one. We are particularly excited about having reached this milestone and are optimistic about the search.”
Insomnia’s locations are focused in areas with a large college or university presence or in dense urban markets with heavy nighttime and/or daytime traffic.