Little Damage launches black-colored soft serve

With the market being oversaturated with unicorn, mermaid, and other colorful products, one ice cream shop is going the opposite way with its new treat.

Little Damage Ice Cream Shop in Los Angeles has created a new flavor of soft serve called Black Roses. The midnight-black ice cream is almond charcoal flavored, getting its dark color from activated charcoal. It’s even served in a black cone to complete the theme.

For those who want some extra color in their ice cream, topping such as rainbow sprinkles and Fruity Pebbles are available.

The Black Roses soft serve is gaining a great deal of popularity on Instagram, but there is much more to Little Damage. It’s a family-owned business that serves flavors drawing inspiration from unique cultures and childhood memories. The shop hopes to take customers on a trip down memory lane with its ice cream.